I Never Hear From My Accountant
How much communication is too much from your CPA?
So I have a problem, I generally do not want to here from the vendors or professional service providers I work with. I don’t want calls from my Doctor, my real estate agent, or my auto repair shop.
Why is this?
My doctor could give me great ongoing advice between visits
My real estate agent could alert me to houses in my target market
My Auto repair shop could give me tips on how to save on gas
The problem is in todays society most communications are sales based. I want you attention so I can sell my service to you. We are inundated by people wanting to sell homes we don’t even own any more. People are chased down by the need to talk about their extended home warranty. Gary Vaynerchuk calls this a “right hook” in his book Jab, Jab, Jab Right Hook it is asking for a sale with no regard to the outlook of the other person.
I personally get eight calls a day from sales people I don’t want to hear from. Come have your oil changed, invest in my bitcoin project, buy my marketing plan, pay me to manage your portfolio are all unsolicited time wasting events. Like hey if I want to talk to you I will call you.
So with this background I do not make many unsolicited calls to my clients. We do our normal business and taxes and they call me if they have a problem. Since everybody else out there seems to be scamming and putting pressure on me to spend money I don’t want to be seen in this light. Even though I would not do a “Right Hook” sales attempt I avoid normal communication.
THIS IS CRAZY!!! WHY WOULD I NOT CHECK IN ON MY CLIENTS ON A NORMAL BASIS!!!
Just because there are aggressive sales people in the world?
When we only talk to our clients at service time or when they get some bad IRS notice we are not providing the value in the relationship. We are emergency surgery instead of a business wellness coach. Once you receive a letter from the IRS the damage is done and we have to work 10x as hard to fix the problem instead of fixing the problem before the IRS even sends a letter.
So right now I am apologizing to our clients for under communicating with you. I hope you understand it was just wanting to avoid being seen as a high pressure sales pitch. My firm will be reaching out more to all of our clients in order to provide those “Jab, Jab, Jab” value providing moments so when you really need something done we can wow you with a great “Right Hook” solution. Our goal is to provide more value in the relationship then we take. As a client if you are not seeing the value we provide please let us know so we can make it right.
I Never Hear From my Accountant
How much communication is too much from your CPA?
So I have a problem, I generally do not want to here from the vendors or professional service providers I work with. I don’t want calls from my Doctor, my real estate agent, or my auto repair shop.
Why is this?
My doctor could give me great ongoing advice between visits
My real estate agent could alert me to houses in my target market
My Auto repair shop could give me tips on how to save on gas
The problem is in todays society most communications are sales based. I want you attention so I can sell my service to you. We are inundated by people wanting to sell homes we don’t even own any more. People are chased down by the need to talk about their extended home warranty. Gary Vaynerchuk calls this a “right hook” in his book Jab, Jab, Jab Right Hook it is asking for a sale with no regard to the outlook of the other person.
I personally get eight calls a day from sales people I don’t want to hear from. Come have your oil changed, invest in my bitcoin project, buy my marketing plan, pay me to manage your portfolio are all unsolicited time wasting events. Like hey if I want to talk to you I will call you.
So with this background I do not make many unsolicited calls to my clients. We do our normal business and taxes and they call me if they have a problem. Since everybody else out there seems to be scamming and putting pressure on me to spend money I don’t want to be seen in this light. Even though I would not do a “Right Hook” sales attempt I avoid normal communication.
THIS IS CRAZY!!!
WHY WOULD I NOT CHECK IN ON MY CLIENTS ON A NORMAL BASIS!!!
Just because there are aggressive sales people in the world?
When we only talk to our clients at service time or when they get some bad IRS notice (is there any other kind) we are not providing the value in the relationship. We are emergency surgery instead of a business wellness coach. Once you receive a letter from the IRS the damage is done and we have to work 10x as hard to fix the problem instead of fixing the problem before the IRS even sends a letter.
So right now I am apologizing to our clients if we have under communicated with you in the past. I hope you understand it was just wanting to avoid being seen as a high pressure sales pitch. My firm will be reaching out more to all of our clients in order to provide those “Jab, Jab, Jab” value providing moments so when you really need something done we can wow you with a great “Right Hook” solution. Our goal is to provide more value in the relationship then we take. As a client if you are not seeing the value we provide please let us know so we can make it right.
